Hi, I’m Mimi and I have my own toy business called Mimitoys that I founded in 2004.
I always wanted to run my own business and 5 years down the road I am exactly where I hoped to be - communicating my values and opinions through the products I select and offer.
At the core of our business is my conviction that toys should be stimulating, motivating, but above all, fun. Mimitoys is all about offering toys and furniture that I believe can promote constructive play. Our range inspires and entertains children from birth to 12 years old.
We originally started as a web company with an annual catalogue and, since 2008, we also have 2 shops – one in Trim, Co Meath, and another in Clane, Co Kildare.
Mimitoys is a great partnership with my husband Myles. This job allows us to manage our time around our 4 children. We have 2 toddlers aged 20 months and 3.5 years, an 8 year old and a 9 year old.
Play is undeniably important in our house and each child demands a different level of attention and play, making it a challenge to balance each one’s needs. This all conspires to make our home the ultimate testing ground for our wonderful toys.
I want to use this weekly blog to share my thoughts and ideas on play and general parenting issues. If you’d like to see a particular topic discussed in here, let me know. I welcome any feedback and look forward to some lively discussion.