All companies are run by people, and a few companies have people with capability, vision and respect . For me as a toy shop owner, STEP2 are within that small group of companies that have a real story.
STEP2 are the market leading manufacturer of “rotational” plastic toys. Rotational plastics is the process of manufacturing hollow plastic products such as this Step 2 Neat and Tidy Cottage.
STEP2 was founded by Tom Murdough in 1991. But the real interesting aspect is that Murdough previously founded Little Tikes which he sold to a company that is now owned by MGA Entertainment of Bratz and Moxie Girlz fame.
After 5 years managing Little Tikes, he then left and 2 years later set up STEP 2 with five employees. It has now grown to its present 800-plus full-time employees.
Now if you look at the range of both companies, they are selling the same products to the same people through fairly much the same shops. However this didn’t get in the way of a good party as when Little Tikes held a 40th anniversary party, they had the generosity to invite the founder and former chairman, he had the generosity to accept.
Can you imagine the awkwardness during that party “So tell me Tom what did you do with all that money from selling Little Tikes!!!”.
There are two unique factors when considering a purchase of STEP 2.
Firstly their plastics use a high content of UV stabilisers allowing the colours to remain clear and bright year after year.
Secondly as a result of manufacturing nearly everything in The US, they can innovate very quickly and test market new lines of toys without considerable expense and without huge time lags.
The feedback we in Mimitoys get from our Parent customers is twofold. Firstly the excellent attention to detail that stimulates play and secondly the robustness of the toys – they last generations. A Step2 purchase will be used by your children’s children. Just wipe off the mold and moss and it will still work.
These factors means I believe that it is a value for money toy.