Free Toy Catalogue
This year (2011) we are going to experiment a little bit. You see in years past we in Mimitoys would spend the whole Summer preparing a Christmas catalogue. Then we would post it and then we noticed a curious thing - people bought toys - but the toys bought were nearly always the toys that were only on the website - not those featured in the catalogue.
In other words people saw the catalogue as a reminder to browse www.mimitoys.ie.
So this year we are sending a large postcard not a catalogue. On the postcard will be printed special value offers that are redeemed on line. Lets see if this approach reminds people to browse as much as the catalogue.
