Didago was founded in 1949 as a toy manufacturer in Belgium and Beleduc was created in 1988 as its sales company (Bel for Belgium and EDUC for educational). All Beleduc toys are developed by its in-house designers. Most of the toys are then produced in its own company in China or by established manufacturers in China that Beleduc has used many times before and that have satisfied the companys exacting quality standards. Beleduc states that all its products show the CE-sign and comply with the European standards.