I started Mimitoys in 2004 from a deep interest and passion for my own children’s development through play. I was never a mum who bought loads of toys from toy stores in Ireland. I really wanted to get the toy that would be educational and engaging . I suppose that is what children do, play!
As a parent, I never lost my enthusiasm for play and I really enjoyed playing hairdresser or shop with my children, as they have grown, we have moved from wooden toys to games and creative activities. We still enjoy playing family board games and it is always fascinating to discover everyone’s personality, who is competitive, who is good at reading instructions or taking turns…through these activities.

I like toys that will bring the best out of children and will help them grow and develop into happy individuals. I am always on the look out for new toys and creative activities, and welcome feedback and comments. I source the toys through trade fairs in Germany, London, Birmingham and Paris from trusted well established suppliers. All toys sold in Ireland by law carry the CE standard and I respect the suppliers age recommendations.

To assist you in making your choices from our toy shop, our toy finder can filter by price, age and learning skill. The learning skill is an add-on that is very helpful for people looking for gifts or presents without knowing the child specific interests or indeed for parent who would like to focus on a specific area such as pretend play or fine motor skills…

With time, the range has expanded to toys, creative sets and tactic and logic games for children from 6 months to 15 years, throughout fantastic and reliable toys and games brands.

Mimitoys source their toys within Europe, however most get manufactured in Asia. From a carbon perspective its not ideal, however most of our toys are made from wood. The timber used comes from managed forests, so its reasonably carbon neutrel until you get to the transport. We do some plastic toys – a good part of that range uses recycled plastic as their raw material – we are trying to source more toys in this category.

Operations-wise I think we are as carbon neutrel as we can be. We use reused boxes – thats a big dent in our operations carbon. For delivery we use An-Post – they’ve a massive Electric-Car fleet. Also we drop orders to their depot during low season – our car is electric- thats another carbon reduction. Also our leccie is only from renewable sources.

It is always an excitement to introduce new toys to the range and new features to the website, but these changes can only be done with your feedback, so please get in touch!

Thank you.
All the best.


The learning skills are:


Children explore their creative side by expressing themselves through art, music, movement or role play. Creativity provides an outlet for children’s imagination, developing their ability to process thoughts and transform them into something tangible. This builds self esteem and encourages greater communication. Creative toys also develop many other essential skills such as coordination and fine motor skills.

Pretend Play

Pretend play helps children become familiar with the world in which they live. Children can play at experiencing new situations or emotions in a way in which they feel safe and protected. This gives them confidence when they meet new challenges in the real world. From the age of two, children have the analytical abilities and language skills to start making up stories and participating in role play.

Sensory Development

From birth, toys that stimulate your children’s senses help them to understand the world around them and are essential for intellectual development. Babies are fascinated by colourful, noisy and multi-textured toys, encouraging them to look listen and touch. Older children also benefit from multi-sensory stimulation. Engaging and combining all their senses is the essential first step towards counting, reading and writing.

Hand to Eye Coordination

Hand to eye coordination is the control of eye movement and the processing of what we see to guide bodily movement. It is essential throughout life in performing simple everyday tasks like picking up a book from a table as well as performing more complicated tasks like playing ball sports. The toys that promote hand to eye coordination are also key in developing good fine motor skills, essential for core competences such as writing.

Problem Solving

In our everyday lives we are constantly being challenged with problems to solve. If children learn to rise to the challenges and develop a clear and systematic way of tackling them, this will give them a greater sense of self-confidence and boost their self-esteem. These toys encourage children them to think logically and work things out for themselves.


By listening to stories or looking at picture books, children begin to develop their concentration and communication skills and really start wanting to read for themselves. In addition to this, any toy that asks your child to identify shapes and sounds or that requires matching pictures with sounds will helps build key skills needed for reading.

Discover the World

These toys encourage children to look at the world around them, to explore and appreciate what they see. It doesn’t matter whether it’s about animals, other countries, planets – understanding more about our world awakens curiosity in children, introduces them to the concept of learning and makes it more interesting and relevant to their own lives.

Physical Development Activity

Regular physical activity is extremely important for physical development and it has been shown that early physical play is a key factor in the amount of self confidence that a child has when starting school. From birth, children benefit from physical play to help them develop coordination, control and balance.

Social Skills

These skills include daily interaction skills such as sharing, taking turns, and allowing others to talk without interrupting, as well as learning empathy and compassion for others. By encouraging sharing and showing the benefits of cooperation these toys will help your children to develop an understanding of themselves and others by learning how to relate to others, make friends and play happily together.