It is important to us that the brands we work with share our values and beliefs in terms of children's well-being, progressive learning and open-ended play. We believe that children have natural abilities, skills and talents. Toys and games can only encourage children to use these and learn with these, to become happy and healthy adults.
When we started Mimitoys back in 2004, we worked with about 4 to 5 key toy brands that gave us a wide enough range to start the business. We still work with most of them, Djeco, Kapla and BigJigs and have expanded to around 40 different brands.